FEATURED WORK + PAST PROJECTS
Every project I take on is rooted in the same goal: to help small teams and creative businesses build sustainable, scalable infrastructure without the overwhelm. From websites to automations to long-term partnerships, these case studies highlight the different ways Caboodle Solutions shows up to help clients work smarter and grow with intention.
CMS Fractional Operations Manager
Stepping in as a fractional operations manager during a staff leave, I provided hands-on support across billing, enrollment, and internal systems. From navigating the intricacies of the FACTS platform to streamlining communications and improving data accuracy, my role has been to keep daily operations running smoothly while identifying opportunities for long-term efficiency and clarity.
Creative Montessori School Website
Creative Montessori School needed a website that better reflected the warmth, professionalism, and depth of its programs while also making information easier for families to find. I led a full redesign focused on clarity, navigation, and storytelling—reorganizing content, refining messaging, and creating a more intuitive user experience for both current and prospective families. The result is a site that feels more aligned with the school’s identity and better supports enrollment, communication, and community engagement.
Phase Gym Ongoing Support
As the gym grew, so did the gaps in customer communication. I came on board to help Phase Gym streamline its entire customer journey through Wix, from first inquiry to onboarding and ongoing engagement. We cleaned up contact forms, built automated responses, and created systems that helped them spend less time chasing messages and more time with clients. The work was foundational, so we transitioned into a retainer model to keep systems running smoothly and adapt as the business continues to grow.
Cailleach Massage Therapy Website
Nancy is a licensed massage therapist with a deeply intuitive approach to bodywork. She needed more than just a website—she needed a digital presence that reflected the care and value she brings to her practice. We built a calming, easy-to-navigate site that guides potential clients through her services and helps them book with confidence. But our work didn’t stop there. We also collaborated on pricing strategy and customer flow, making sure the booking process felt smooth for both her and her clients. From backend systems to front-facing messaging, every element was designed to support her goals, communicate her worth, and create a more sustainable, aligned business.
Phase Performance APP and Member Management
Phase Performance wanted to improve both the client experience and the day-to-day management of memberships and communication. I led the setup and integration of their branded Zen Planner mobile app—from navigating app store requirements to ensuring a smooth user experience for both staff and members. Alongside the app launch, I supported member management systems, customer communication workflows, and ongoing brand support through social media and digital engagement. From onboarding and scheduling to member-facing messaging, the goal was to create a more connected, polished experience while reducing administrative burden behind the scenes.
The Dance Foundation
I partnered with The Dance Foundation to streamline their EveryAction CRM, consolidating outdated activist codes, standardizing tags, and improving data structure for clearer reporting and targeted communication. The goal was to create a system that reflects how their team actually works—making donor tracking, outreach, and internal coordination more intuitive and efficient.
Do It Yourself Crafts Website Refresh
Do It Yourself Crafts needed a website that matched the energy and creativity of the in-store experience while making it easier for customers to understand everything the studio offers. I worked on restructuring the site to improve navigation, clarify offerings, and guide visitors toward key actions like booking classes and reserving studio time. The focus was on simplifying the customer experience without losing the personality and charm that make the business special.
LilTay In...
Lillis is a textile artist, art teacher, and community organizer preparing for a global artist residency. We created a scalable membership platform that supports her creative practice while she’s abroad. Built on Wix, the site includes a paid blog, a tiered postcard subscription, and automated systems that manage emails, tagging, payment, and member access. It’s designed to feel personal but run seamlessly in the background.
TGP Architecture Social Media Brand Design
Tyler is a high-end residential architect with a clear point of view. He didn’t want a cookie-cutter Instagram that looked like every other architecture firm—he wanted something that felt true to his personality and design sensibility. We developed a content strategy that separated his professional work from his personal account and brought his brand to life. From curated imagery and hand-drawn sketches to thoughtful captions and subtle humor, his feed now reflects the same attention to detail and individuality that defines his work.